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Thursday, 21 August 2008
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Technology
Google & Beyond the Invisible
Google & Rackspace.co.uk
Yahoo! & Sony
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Travel
‘Balloonacy - The Orange Balloon Race’ by Poke
The first ever Balloon Race Across the Internet. Players sign up for Balloons
that then float across sites that have been submitted by their owners. The Balloon that travels the furthest wins.
For more on Poke's award winning campaign.
Technology Case Studies
Downloads Available
Beyond the Invisible found a 225% ROI with Google (249k)
How Beyond The Invisible used Google Adwords to effectively generate new business.
Rackspace reap online rewards (60k)
How Rackspace.co.uk gets 40% better clickthroughs with Google Adwords.
Sony gets people talking on Yahoo! (695k)
How Sony used sponsorship of instant messenging on Yahoo! to promote the new Minidisc and CD Walkman products.
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