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Research & case studies
Case studies
Technology
Google & Beyond the Invisible
Google & Rackspace.co.uk
Yahoo! & Sony
Intel and MySpace
Xbox and MySpace
Ozometer by Play
The campaign was created to celebrate Foster's famous ‘No Worries’ attitude. In creating the campaign, Play searched for some of Britain’s most, and least, ‘No worries’ people, celebrities and places.
More on Play's award winning campaign.
Technology Case Studies
Downloads Available
Beyond the Invisible found a 225% ROI with Google (249k)
How Beyond The Invisible used Google Adwords to effectively generate new business.
Rackspace reap online rewards (60k)
How Rackspace.co.uk gets 40% better clickthroughs with Google Adwords.
Sony gets people talking on Yahoo! (695k)
How Sony used sponsorship of instant messenging on Yahoo! to promote the new Minidisc and CD Walkman products.
Intel multiplies entertainment on first ever Pan-Euro community using MySpace (425k)
How Intel worked with MySpace to produce a campaign which positioned Intel as a world leader in digital technology and clearly demonstrated how it 'multiplies entertainment'.
Xbox 360 launches Halo 3 on MySpace (411k)
How Microsoft worked with MySpace to establish a dedicated, relevant and highly interactive Xbox360 gaming community.
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