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'Fill the Indigo' by AIS London
AIS created the ultimate viral music competition using both mobile and digital platforms. Rules were simple if you could fill the Indigo 02 you could win it!
For more on AIS London's award winning campaign.
Telecoms Case Studies
Downloads Available
Music sponsorship proves a hit for T-Mobile (126k)
How T-Mobile gathered data for a tightly targeted audience using sponsorship of AOL's Artist Of The Month feature with the help of Universal McCann.
MSN answer O2's call to action (275k)
How O2 used sponsorship of MSN Instant Messenger to boost sales.
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