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The Ozometer by Play
Play was assigned by FOSTER’S to help celebrate the brand’s infectiously Australian, ‘No Worries’ attitude. More on Play's award winning campaign.Travel Case Studies
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- Travelocity sales take off on AOL (205k)
How Travelocity built a brand in the UK market with the help of AOL. - Business takes off for Cheapflights (212k)
Cheapflights found a 45% return on adspend with Google Adwords. - Travelocity bookings soar with search (926k)
Travelocity.co.uk found twice the projected bookings with Google AdWords. - Monarch's search activity sees revenues soar 56% (148k)
How Monarch Airlines became the most visible airline in organic search results in the UK with the help of Greenlight. - Virgin Atlantic boost sales online (133k)
How Virgin Atlantic maximised flight sales by running large ad formats across key parts of the MSN network. - Thetrainline.com reap online rewards (522k)
How Thetrainline.com used paid for search from Overture to maximise ROI. - British Airways awareness soars (155k)
How British Airways boosted brand awareness by using a media-first 'page-peel' with the help of itraffic. - Virgin Trains on the right track with internet advertising (179k)
How Virgin Trains used a range of formats across Yahoo! to launch themselves and generate interest. - Hilton and bigmouthmedia develop an innovative strategy for marketing their portfolio of hotels. (3572k)
How Hilton International worked with bigmouthmedia to implement an ambitious search strategy encompassing both SEO and PPC. - Ebookers case study for search marketing (44k)
Efficient frontier have written a case study looking at the use of search for Ebookers. The campaign had to use 55,000 hotel names with over 14 keywords per hotel. The campaign managed the cost per order and ROI of different groups of keywords. - Greenlight and Radisson Edwardian (327k)
How Greenlight increased Radisson Edwardian's paid search from 1200% to over 2500%
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