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'Fill the Indigo' by AIS London
AIS created the ultimate viral music competition using both mobile and digital platforms. Rules were simple if you could fill the Indigo 02 you could win it!
For more on AIS London's award winning campaign.
Travel Case Studies
Downloads Available
Travelocity sales take off on AOL (205k)
How Travelocity built a brand in the UK market with the help of AOL.
Business takes off for Cheapflights (212k)
Cheapflights found a 45% return on adspend with Google Adwords.
Travelocity bookings soar with search (926k)
Travelocity.co.uk found twice the projected bookings with Google AdWords.
Monarch's search activity sees revenues soar 56% (148k)
How Monarch Airlines became the most visible airline in organic search results in the UK with the help of Greenlight.
Virgin Atlantic boost sales online (133k)
How Virgin Atlantic maximised flight sales by running large ad formats across key parts of the MSN network.
Thetrainline.com reap online rewards (522k)
How Thetrainline.com used paid for search from Overture to maximise ROI.
British Airways awareness soars (155k)
How British Airways boosted brand awareness by using a media-first 'page-peel' with the help of itraffic.
Virgin Trains on the right track with internet advertising (179k)
How Virgin Trains used a range of formats across Yahoo! to launch themselves and generate interest.
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