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‘Foster’s new in-can bubble destroying widget’ by Play

Set inside Foster’s cans, Play developed an internet enabled scuba diving installation. Competing for a trip to Australia users were invited to destroy bubbles of their own by remote controlling the real Scuba in real time.
For more on Play's award winning campaign.

Flora find winning formula with online


 
How, with the help of their agency AKQA, Flora used online to build its position at the heart of the healthy family.

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