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'eco:Drive' by AKQA

Aimed at improving fuel efficiency and reducing CO2 emissions. Driving data is transferred from your Fiat to your computer, where you are then awarded a mark out of 100, according to how efficiently you have driven. For more on AKQA's award winning campaign.

Ford achieve fantastic ROI with online


 
How Ford partnered with AOL to communicate brand values to 30 to 44 year old mothers.

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