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'eco:Drive' by AKQA

Aimed at improving fuel efficiency and reducing CO2 emissions. Driving data is transferred from your Fiat to your computer, where you are then awarded a mark out of 100, according to how efficiently you have driven. For more on AKQA's award winning campaign.

Online is just the ticket for The National Lottery


 
How Camelot drove awareness and trial of Lotto Online with the help of AOL.

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