Internet Advertising Bureau www.iabuk.net

  1. Internet Marketing
  2. Research & Case Studies
  3. News
  4. Events
  5. Training & Careers
  6. IAB Member Community
  7. Creative Showcase
  8. Join Us
  9. About & Contact
IAB RSS FeedRSS FeedPrint this pagePrint this page
  1. IAB UK Home
  2. /
  3. Research & case studies
  4. /
  5. Case studies
  6. /
  7. Telecoms
  8. /
  9. AOL & T-Mobile
  1. Research & case studies
    1. Research
    2. Case studies
      1. Automotive
      2. Business to Business
      3. Entertainment and Media
      4. Finance
      5. FMCG
      6. Government, Charity and Other Organisations
      7. Property
      8. Retail
      9. Search the case study library
      10. Technology
      11. Telecoms
        1. AOL & T-Mobile
        2. MSN & O2
      12. Travel
*

'eco:Drive' by AKQA

Aimed at improving fuel efficiency and reducing CO2 emissions. Driving data is transferred from your Fiat to your computer, where you are then awarded a mark out of 100, according to how efficiently you have driven. For more on AKQA's award winning campaign.

Music sponsorship proves a hit for T-Mobile


 
How T-Mobile gathered data for a tightly targeted audience using sponsorship of AOL's Artist Of The Month feature with the help of Universal McCann.

©2005 - 2008 Internet Advertising Bureau , 14 Macklin Street, London, WC2B 5NF. T: 020 7886 8282
Site designed byRed Snapper
  1. Jargon Buster
  2. RSS Feeds
  3. Site map
  4. Privacy
  5. Email a Friend