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'eco:Drive' by AKQA

Aimed at improving fuel efficiency and reducing CO2 emissions. Driving data is transferred from your Fiat to your computer, where you are then awarded a mark out of 100, according to how efficiently you have driven. For more on AKQA's award winning campaign.

Email proves effective for The Bank of New York


 
How, with the help of Concep, The Bank of New York developed an email communications programme targeting senior executives.

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