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'eco:Drive' by AKQA

Aimed at improving fuel efficiency and reducing CO2 emissions. Driving data is transferred from your Fiat to your computer, where you are then awarded a mark out of 100, according to how efficiently you have driven. For more on AKQA's award winning campaign.

Email drives business for Bearing Point


 
How, with the help of Concep, Bearing Point achieved more effective targeting for their communications programme.

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