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'eco:Drive' by AKQA

Aimed at improving fuel efficiency and reducing CO2 emissions. Driving data is transferred from your Fiat to your computer, where you are then awarded a mark out of 100, according to how efficiently you have driven. For more on AKQA's award winning campaign.

Mercedes create a buzz online


 
How Mercedes used banners and skyscrapers on FT.com to drive awareness of their new SL-Class and generate quality leads with the help of their agency BJK&E.

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