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'eco:Drive' by AKQA

Aimed at improving fuel efficiency and reducing CO2 emissions. Driving data is transferred from your Fiat to your computer, where you are then awarded a mark out of 100, according to how efficiently you have driven. For more on AKQA's award winning campaign.

ghd drives engagement amongst 18-24 women via social networking site, MySpace


 
How ghd drove engagement and brand and product awareness via a community on MySpace whilst also supporting the offline components of the campaign.

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