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'eco:Drive' by AKQA

Aimed at improving fuel efficiency and reducing CO2 emissions. Driving data is transferred from your Fiat to your computer, where you are then awarded a mark out of 100, according to how efficiently you have driven. For more on AKQA's award winning campaign.

Imperial Leather gels with target audience online


 
How Cussons used online sponsorship of Handbag.com to increase awareness and drive site traffic.

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