Internet Advertising Bureau www.iabuk.net

  1. Internet Marketing
  2. Research & Case Studies
  3. News
  4. Events
  5. Training & Careers
  6. IAB Member Community
  7. Creative Showcase
  8. Join Us
  9. About & Contact
IAB RSS FeedRSS FeedPrint this pagePrint this page
  1. IAB UK Home
  2. /
  3. Research & case studies
  4. /
  5. Case studies
  6. /
  7. Automotive
  8. /
  9. Handbag & Ford Focus
  1. Research & case studies
    1. Research
    2. Case studies
      1. Automotive
        1. AOL & Citroen
        2. AOL & Ford Galaxy
        3. AOL & Volvo
        4. Ask Jeeves & MG Rover
        5. FT.com & Mercedes
        6. Handbag & Ford Focus
        7. IAB US & Ford
        8. Mazda and Syzygy
        9. MSN & Mercedes
        10. Wanadoo & SEAT
        11. Yahoo! & Nissan
        12. Yahoo! & Nissan Micra
        13. Yahoo! & Renault
        14. Yahoo! & Citroen
      2. Business to Business
      3. Entertainment and Media
      4. Finance
      5. FMCG
      6. Government, Charity and Other Organisations
      7. Property
      8. Retail
      9. Search the case study library
      10. Technology
      11. Telecoms
      12. Travel
*

‘Foster’s new in-can bubble destroying widget’ by Play

Set inside Foster’s cans, Play developed an internet enabled scuba diving installation. Competing for a trip to Australia users were invited to destroy bubbles of their own by remote controlling the real Scuba in real time.
For more on Play's award winning campaign.

Ford shape brand perceptions online


 
How a year long relationship with Handbag.com helped change the perception of the Ford Focus brand amongst its target audience.

©2005 - 2008 Internet Advertising Bureau , 14 Macklin Street, London, WC2B 5NF. T: 020 7886 8282
Site designed byRed Snapper
  1. Glossary
  2. RSS Feeds
  3. Site map
  4. Privacy
  5. Email a Friend