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'eco:Drive' by AKQA

Aimed at improving fuel efficiency and reducing CO2 emissions. Driving data is transferred from your Fiat to your computer, where you are then awarded a mark out of 100, according to how efficiently you have driven. For more on AKQA's award winning campaign.

Gillette Venus makes an impact online


 
How Gillette drove advertising awareness for the launch of its new Gillette Venus product using banners and editorial on Handbag.com.

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