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'eco:Drive' by AKQA

Aimed at improving fuel efficiency and reducing CO2 emissions. Driving data is transferred from your Fiat to your computer, where you are then awarded a mark out of 100, according to how efficiently you have driven. For more on AKQA's award winning campaign.

Colgate learn the power of cross media optimisation


 
How Colgate learned the effect on purchase intent of cross media optimisation.

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