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Print this pagePrint this pageThursday, 21 August 2008
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‘Balloonacy - The Orange Balloon Race’ by Poke

The first ever Balloon Race Across the Internet. Players sign up for Balloons
that then float across sites that have been submitted by their owners. The Balloon that travels the furthest wins.
For more on Poke's award winning campaign.

Dove learn the power of cross media optimisation


 
How Dove realised the power of online through cross media optimisation.

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