Internet Advertising Bureau www.iabuk.net

  1. Internet Marketing
  2. Research & Case Studies
  3. News
  4. Events
  5. Training & Careers
  6. IAB Member Community
  7. Creative Showcase
  8. Join Us
  9. About & Contact
IAB RSS FeedRSS FeedPrint this pagePrint this page
  1. IAB UK Home
  2. /
  3. Research & case studies
  4. /
  5. Case studies
  6. /
  7. FMCG
  8. /
  9. IAB US & Kleenex
  1. Research & case studies
    1. Research
    2. Case studies
      1. Automotive
      2. Business to Business
      3. Entertainment and Media
      4. Finance
      5. FMCG
        1. AKQA & Flora
        2. AOL & Lotto
        3. Chrysalis & Gordon's Gin
        4. Guardian Unlimited & San Miguel
        5. Handbag & Cussons
        6. Handbag.com & Gillette Venus
        7. IAB US & Colgate
        8. IAB US & Dove
        9. IAB US & Kleenex
        10. MSN & Persil
        11. MSN & Polo
        12. Wanadoo & Maltesers
        13. Yahoo! & Ariel
        14. Yahoo! & Cobra Beer
        15. Yahoo! & Pringles
      6. Government, Charity and Other Organisations
      7. Property
      8. Retail
      9. Search the case study library
      10. Technology
      11. Telecoms
      12. Travel
*

‘Foster’s new in-can bubble destroying widget’ by Play

Set inside Foster’s cans, Play developed an internet enabled scuba diving installation. Competing for a trip to Australia users were invited to destroy bubbles of their own by remote controlling the real Scuba in real time.
For more on Play's award winning campaign.

Kleenex learn the power of cross media optimisation


 
How Kleenex realised the synergistic potential of online by using cross media optimisation.

©2005 - 2008 Internet Advertising Bureau , 14 Macklin Street, London, WC2B 5NF. T: 020 7886 8282
Site designed byRed Snapper
  1. Glossary
  2. RSS Feeds
  3. Site map
  4. Privacy
  5. Email a Friend