Internet Advertising Bureau www.iabuk.net

  1. Internet Marketing
  2. Research & Case Studies
  3. News
  4. Events
  5. Training & Careers
  6. IAB Member Community
  7. Creative Showcase
  8. Join Us
  9. About & Contact
IAB RSS FeedRSS FeedPrint this pagePrint this page
  1. IAB UK Home
  2. /
  3. Research & case studies
  4. /
  5. Case studies
  6. /
  7. Entertainment and Media
  8. /
  9. IAB US & Universal Picture
  1. Research & case studies
    1. Research
    2. Case studies
      1. Automotive
      2. Business to Business
      3. Entertainment and Media
        1. IAB US & Universal Pictures
        2. MSN & Bad Boys 2
        3. MSN & Columbia Tristar
        4. Wanadoo & 20th Century Fox
        5. Yahoo! & Red Dragon
        6. Skins and MySpace
      4. Finance
      5. FMCG
      6. Government, Charity and Other Organisations
      7. Property
      8. Retail
      9. Search the case study library
      10. Technology
      11. Telecoms
      12. Travel
*

'eco:Drive' by AKQA

Aimed at improving fuel efficiency and reducing CO2 emissions. Driving data is transferred from your Fiat to your computer, where you are then awarded a mark out of 100, according to how efficiently you have driven. For more on AKQA's award winning campaign.

Universal Pictures learns the power of cross media optimisation


 
How Universal Pictures realised the power of combining online with TV by using cross media optimisation.

©2005 - 2008 Internet Advertising Bureau , 14 Macklin Street, London, WC2B 5NF. T: 020 7886 8282
Site designed byRed Snapper
  1. Jargon Buster
  2. RSS Feeds
  3. Site map
  4. Privacy
  5. Email a Friend