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  1. Research & case studies
    1. Case studies
      1. Business to Business
        1. Concep & B2B Marketing Magazine
        2. Concep & Bearing Point
        3. Concep - Bearing Point
        4. Concep & Savills
        5. Concep & The Bank of New York
        6. Concep use interactive email for Norwich Union
        7. Guardian & Microsoft Office
        8. IAB US & Verisign
        9. Modem Media - HP
        10. Moonfish & Your Communications
        11. Overture & Bluesky
        12. Yell.com & ADL Cleaning Services
        13. Yell.com & Indulge You
        14. Yell.com & Office Works
        15. Research Magazine and weboptimiser
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Ozometer by Play

The campaign was created to celebrate Foster's famous ‘No Worries’ attitude. In creating the campaign, Play searched for some of Britain’s most, and least, ‘No worries’ people, celebrities and places. More on Play's award winning campaign.

Verisign learn the power of cross media optimisation


 
How Verisign learnt about the branding power of online by using cross media optimisation.

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