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  7. FMCG
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  9. MSN & Polo
  1. Research & case studies
    1. Case studies
      1. FMCG
        1. AKQA & Flora
        2. AOL & Lotto
        3. bbcgoodfood.com and New Zealand Lamb
        4. Chrysalis & Gordon's Gin
        5. Guardian Unlimited & San Miguel
        6. Handbag & Cussons
        7. Handbag.com & Gillette Venus
        8. IAB US & Colgate
        9. IAB US & Dove
        10. IAB US & Kleenex
        11. MSN & Persil
        12. MSN & Polo
        13. Wanadoo & Maltesers
        14. Yahoo! & Ariel
        15. Yahoo! & Cobra Beer
        16. Yahoo! & Pringles
        17. Kleenex and MSN
        18. Walkers and Microsoft
        19. Coca-Cola and Microsoft
*

Nike Grid by AKQA, W+K London and Mindshare

Nike turned London streets into a running game. Participants had 24 hours to run between phone boxes positioned in 40 postcodes across London. More on the award winning Nike Grid campaign.

Polo find refreshing solution


 
How Polo boosted unaided brand awareness by 188% using a microsite and banners on MSN.

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