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'eco:Drive' by AKQA

Aimed at improving fuel efficiency and reducing CO2 emissions. Driving data is transferred from your Fiat to your computer, where you are then awarded a mark out of 100, according to how efficiently you have driven. For more on AKQA's award winning campaign.

Virgin Atlantic boost sales online


 
How Virgin Atlantic maximised flight sales by running large ad formats across key parts of the MSN network.

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