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  1. Research & case studies
    1. Case studies
      1. FMCG
        1. AKQA & Flora
        2. AOL & Lotto
        3. bbcgoodfood.com and New Zealand Lamb
        4. Chrysalis & Gordon's Gin
        5. Guardian Unlimited & San Miguel
        6. Handbag & Cussons
        7. Handbag.com & Gillette Venus
        8. IAB US & Colgate
        9. IAB US & Dove
        10. IAB US & Kleenex
        11. MSN & Persil
        12. MSN & Polo
        13. Wanadoo & Maltesers
        14. Yahoo! & Ariel
        15. Yahoo! & Cobra Beer
        16. Yahoo! & Pringles
        17. Kleenex and MSN
        18. Walkers and Microsoft
        19. Coca-Cola and Microsoft
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Ozometer by Play

The campaign was created to celebrate Foster's famous ‘No Worries’ attitude. In creating the campaign, Play searched for some of Britain’s most, and least, ‘No worries’ people, celebrities and places. More on Play's award winning campaign.

Ariel serves up an ace online


 
How Ariel raised awareness of their sponsorship of Tim Henman by sponsoring Yahoo! Wimbledon.

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