1. Internet
    marketing
  2. Research &
    case studies
  3. News &
    comment
  4. Events
  5. Mobile
  6. Training
    & careers
  7. IAB Member
    community
  8. Creative
    showcase
  9. Join us
  10. About &
    contact
Bookmark and Share IAB RSS FeedRSS Feed
  1. IAB UK Home
  2. /
  3. Research & cas
  4. /
  5. Case studies
  6. /
  7. Travel
  8. /
  9. Yahoo! & British Airways
  1. Research & case studies
    1. Case studies
      1. Travel
        1. AOL & Travelocity
        2. Google & Cheap Flights
        3. Google & Travelocity
        4. Greenlight and Monarch
        5. MSN & Virgin Atlantic
        6. Overture & Thetrainline.com
        7. Yahoo! & British Airways
        8. Yahoo! & Virgin Trains
        9. Hilton International and bigmouthmedia
        10. Ebookers
        11. Greenlight and Radisson
*

The Ozometer by Play

Play was assigned by FOSTER’S to help celebrate the brand’s infectiously Australian, ‘No Worries’ attitude. More on Play's award winning campaign.

British Airways awareness soars


 
How British Airways boosted brand awareness by using a media-first 'page-peel' with the help of itraffic.

©2005 - 2010 Internet Advertising Bureau , 14 Macklin Street, London, WC2B 5NF. T: 020 7886 8282
IAB advertising partnerAdvantage Media
  1. Jargon Buster
  2. RSS Feeds
  3. Site map
  4. Privacy
Site byRed Snapper