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'eco:Drive' by AKQA

Aimed at improving fuel efficiency and reducing CO2 emissions. Driving data is transferred from your Fiat to your computer, where you are then awarded a mark out of 100, according to how efficiently you have driven. For more on AKQA's award winning campaign.

British Airways awareness soars


 
How British Airways boosted brand awareness by using a media-first 'page-peel' with the help of itraffic.

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