Internet Advertising Bureau www.iabuk.net

  1. Internet Marketing
  2. Research & Case Studies
  3. News
  4. Events
  5. Training & Careers
  6. IAB Member Community
  7. Creative Showcase
  8. Join Us
  9. About & Contact
IAB RSS FeedRSS FeedPrint this pagePrint this page
  1. IAB UK Home
  2. /
  3. Research & case studies
  4. /
  5. Case studies
  6. /
  7. Finance
  8. /
  9. Yahoo! & First Direct
  1. Research & case studies
    1. Research
    2. Case studies
      1. Automotive
      2. Business to Business
      3. Entertainment and Media
      4. Finance
        1. AOL & Lloyds
        2. IAB US & ING
        3. ITV & Travelex
        4. MSN & Egg
        5. Wanadoo & Egg
        6. Yahoo! & First Direct
        7. Yahoo! & HSBC
      5. FMCG
      6. Government, Charity and Other Organisations
      7. Property
      8. Retail
      9. Search the case study library
      10. Technology
      11. Telecoms
      12. Travel
*

'Fill the Indigo' by AIS London

AIS created the ultimate viral music competition using both mobile and digital platforms. Rules were simple if you could fill the Indigo 02 you could win it!
For more on AIS London's award winning campaign.

Online pays dividends for First Direct


 
How First Direct, with the help of Yahoo! and PHDiQ, successfully communicated the new 'step over the line' marketing message.

©2005 - 2008 Internet Advertising Bureau , 14 Macklin Street, London, WC2B 5NF. T: 020 7886 8282
Site designed byRed Snapper
  1. Jargon Buster
  2. RSS Feeds
  3. Site map
  4. Privacy
  5. Email a Friend