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'eco:Drive' by AKQA

Aimed at improving fuel efficiency and reducing CO2 emissions. Driving data is transferred from your Fiat to your computer, where you are then awarded a mark out of 100, according to how efficiently you have driven. For more on AKQA's award winning campaign.

Nissan Micra advertising handles beautifully online


 
How Nissan increased brand awareness and favourability by using streaming video on Yahoo!

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