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'eco:Drive' by AKQA

Aimed at improving fuel efficiency and reducing CO2 emissions. Driving data is transferred from your Fiat to your computer, where you are then awarded a mark out of 100, according to how efficiently you have driven. For more on AKQA's award winning campaign.

Pringles scores highly during Euro 2004


 
How Pringles used sponsorship of Yahoo's Euro 2004 coverage to build brand favourability


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