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‘Foster’s new in-can bubble destroying widget’ by Play

Set inside Foster’s cans, Play developed an internet enabled scuba diving installation. Competing for a trip to Australia users were invited to destroy bubbles of their own by remote controlling the real Scuba in real time.
For more on Play's award winning campaign.

Fantastic ROI for Red Dragon


 
How Red Dragon achieved a 508% return on investment using streamed video on Yahoo with the help of Mediaedge:cia Digital.

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