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'eco:Drive' by AKQA

Aimed at improving fuel efficiency and reducing CO2 emissions. Driving data is transferred from your Fiat to your computer, where you are then awarded a mark out of 100, according to how efficiently you have driven. For more on AKQA's award winning campaign.

Sony gets people talking on Yahoo!


 
How Sony used sponsorship of instant messenging on Yahoo! to promote the new Minidisc and CD Walkman products.

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