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'eco:Drive' by AKQA

Aimed at improving fuel efficiency and reducing CO2 emissions. Driving data is transferred from your Fiat to your computer, where you are then awarded a mark out of 100, according to how efficiently you have driven. For more on AKQA's award winning campaign.

Virgin Trains on the right track with internet advertising


 
How Virgin Trains used a range of formats across Yahoo! to launch themselves and generate interest.

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