Publicis Modem and Skive created a campaign to engage with 16-24 year olds who may not have considered the Army as a career choice. The campaign delivered a rich interactive digital experience as part of a groundbreaking integrated recruitment campaign spanning TV, radio, direct mail, print and online. More on Publicis Modem and Skive's award winning campaign.
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Learn more about the IAB and the people within it.
The Internet Advertising Bureau (IAB) is the trade association for online advertising. With over 480 members, it's run for the leading media owners and agencies in the UK internet industry.