Co-Registration White Paper

Co-registration refers to the practise of collecting consumer leads. This is normally in the form of a separate tick box, which can be shown when a user is signing up to a website. Users can opt in to receive information from a third-party. For example, if a user is signing up for a free subscription to a newsletter, they will be shown some offers, and if interested can opt in. These offers are usually shown after the registration process. Co-registration is a sub area of Online Lead Generation and refers to a set of variables defined in this document.