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'eco:Drive' by AKQA

Aimed at improving fuel efficiency and reducing CO2 emissions. Driving data is transferred from your Fiat to your computer, where you are then awarded a mark out of 100, according to how efficiently you have driven. For more on AKQA's award winning campaign.

Counting, measurement and auditing


 
Global interactive measurement guidelines

The IAB Global Measurement Guidelines solve one of the most critical issues for interactive marketers, agencies, ad-servers and publishers by establishing a clear definition of an online advertising impression in the context of ad-serving technology.

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