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Print this pagePrint this pageWednesday, 9 July 2008
  1. Internet marketing
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A new microsite juxtaposed with vibrant rich media ads confronts the misconception that the Smart car lacks any ‘real car’ credentials.

'Truth About Smart'
by Agency Republic

A new microsite juxtaposed with vibrant rich media ads confronts the misconception that the Smart car lacks any ‘real car’ credentials.
For more on Agency Republic's award winning campaign.

How to create an internet marketing campaign


This area of the site offers practical advice, sound knowledge, improved digital skills and a step by step guide to constructing an internet marketing campaign. Taking in each stage of the campaign cycle using a wealth of industry expert opinion, let the following pages act as a handy checklist for your campaign strategy.

Frontpage online marketing guide

Download the 'IAB Online Marketing Guide' for everything you need to know about creating a campaign.
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