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'eco:Drive' by AKQA

Aimed at improving fuel efficiency and reducing CO2 emissions. Driving data is transferred from your Fiat to your computer, where you are then awarded a mark out of 100, according to how efficiently you have driven. For more on AKQA's award winning campaign.

Poll results


Results for "Do you agree that online is the biggest driver of creativity since the first ads aired on commercial TV?"
yes*74%
no*26%
   
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