http://www.iabuk.net Discover the best campaigns from the last four months en-gb Thu, 04 Dec 2008 12:36:03 GMT Copyright: (C) 2005 - 2008 Internet Advertising Bureau 720 Celebrating the launch of Emirates new route between Dubai and LA users are given the opportunity to star in a short film. The final movie will have a global cast, acting in the same scenes, but who have never actually met.http://creativeshowcase.net/en/1/runnerup2.mxs?month=200810&pos=3Tue, 02 Dec 2008 16:27:51 GMTno-authorTo celebrate the launch of the Little Big Planet computer game, Agency Republic created a ‘Sackboy’ generator. The microsite lets you create and control your very own 3D version of the games stuffed hero.http://creativeshowcase.net/en/1/runnerup1.mxs?month=200810&pos=2Tue, 02 Dec 2008 16:23:58 GMTno-authorAKQA's eco:Drive campaign for Fiat linked drivers with in-car diagnostics aimed at improving fuel efficiency and reducing CO2 emissions. Driving data is transferred from your Fiat to your computer, where you are then awarded a mark out of 100, according to how efficiently you have driven.http://creativeshowcase.net/en/1/thismonth.mxs?month=200810&pos=1Tue, 02 Dec 2008 15:12:05 GMTno-authorPPC Interactive created an ‘Anti-Social Networking’ campaign for Paramount Pictures International to coincide with the release of ‘How to Lose Friends & Alienate People’. http://creativeshowcase.net/en/1/runnerup2.mxs?month=200809&pos=3Wed, 05 Nov 2008 12:27:02 GMTno-authorNo-Descriptionhttp://creativeshowcase.net/en/1/runnerup1.mxs?month=200809&pos=2Wed, 05 Nov 2008 12:16:17 GMTno-authorAKQA's campaign for Nike’s European Championships. The idea was to inspire young footballers with a call to arms; Take it to the Next Level at Nike Bootcamp. Nike Bootcamp blurred the boundaries of product, branding, marketing, viral and social network in the pursuit of sporting excellence.http://creativeshowcase.net/en/1/thismonth.mxs?month=200809&pos=1Wed, 05 Nov 2008 12:05:30 GMTno-author'The X Factor Challenge' by CHI & Partners. The campaign for The Carphone Warehouse enabled users to upload their own song with the chance of winning a slot during an ad break. They can then send performances to friends as an email, Facebook and even send it to their mobile as a video ringtone.http://www.creativeshowcase.net/en/1/runnerup2.mxs?month=200808&pos=3Mon, 29 Sep 2008 17:35:39 GMTno-author'London to Geneva. In one take, on one tank' by Tribal DDB. The campaign for Volkswagen, showcased the fuel efficiency of their Bluemotion Polo. Footage of a team driving from London to Geneva on a single tank was incorporated into a site enabling viewers to review statistics relating to CO2 output cost and fuel.http://www.creativeshowcase.net/en/1/runnerup1.mxs?month=200808&pos=2Mon, 29 Sep 2008 17:24:11 GMTno-author'Fill the Indigo' by AIS London. AIS created the ultimate viral music competition using both mobile and digital platforms. Rules were simple if you could fill the Indigo 02 you could win it!http://www.creativeshowcase.net/en/1/thismonth.mxs?month=200808&pos=1Mon, 29 Sep 2008 17:00:26 GMTno-author‘Foster’s new in-can bubble destroying widget’ by Play. Set inside Foster’s cans, Play developed an internet enabled scuba diving installation. Competing for a trip to Australia users were invited to destroy bubbles of their own by remote controlling the real Scuba in real time.http://www.creativeshowcase.net/en/1/thismonth.mxs?month=200807&pos=1Tue, 01 Jul 2008 15:00:00 GMTno-author'Four Ridges Must be Destroyed' by Grey London. Their ‘disaster themed’ film campaign for Frijj milkshake, introduced creepy character Martha. Users of the site could take control over Martha and direct her to use Frijj milkshake to cause destruction.http://www.creativeshowcase.net/en/1/runnerup1.mxs?month=200807&pos=2Tue, 01 Jul 2008 14:00:00 GMTno-author‘New Blood 2008' by AIS London. Designed to distinguish D&AD from other graduating student shows, AIS London created an integrated marketing campaign through the use of press, direct marketing, Flickr, real-time digital projections, viral, and YouTube content.http://www.creativeshowcase.net/en/1/runnerup2.mxs?month=200807&pos=3Tue, 01 Jul 2008 13:00:00 GMTno-author