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Print this pagePrint this pageWednesday, 9 July 2008
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  1. Creative showcase awards
A new microsite juxtaposed with vibrant rich media ads confronts the misconception that the Smart car lacks any ‘real car’ credentials.

'Truth About Smart'
by Agency Republic

A new microsite juxtaposed with vibrant rich media ads confronts the misconception that the Smart car lacks any ‘real car’ credentials.
For more on Agency Republic's award winning campaign.

Creative showcase awards


The IAB Creative Showcase Awards showcase cutting-edge creativity and innovation within the online advertising sector. On this page we present to you this month's worthy winner, showcase information and other creative allsorts.

 
Winner: May 2008
 
A new microsite juxtaposed with vibrant rich media ads confronts the misconception that the Smart car lacks any ‘real car’ credentials.

'Truth About Smart'
by Agency Republic

A new microsite juxtaposed with vibrant rich media ads confronts the misconception that the Smart car lacks any ‘real car’ credentials.
For more on Agency Republic's award winning campaign.
Explore More*
 
Runner up 1: May 2008
 
Their campaign for the Sex and the City movie gave users access to a ‘faked’ Carrie’s macbook utilising a flash interface. Users were given challenges that when complete were rewarded rewarded with access to exclusive Sex and the City content.







'Carrie’s Mac Book' by New Media Maze Their campaign for the Sex and the City movie gave users access to a Carries ‘fake’ macbook utilising a flash interface. Users were given challenges that when complete were rewarded with access to exclusive Sex and the City content.
Explore More*
 
Runner up 2: May 2008
 
Via a microsite users were able to configure and deploy a Micro Unmanned Aerial Vehicle, to retrieve video and photographic information. All the requested information was then sent back via email direct to the user who configured it.








'ICT' by Lean Mean Fighting Machine Via a microsite users were able to configure and deploy a Micro Unmanned Aerial Vehicle, to retrieve video and photographic information. All the requested information was then sent back via email direct to the user who configured it.
Explore More*
 
Enter the awards
 
The entry process is very simple. All we ask is that campaigns have run in the past two months and, if entered by an agency, are for a live, bona fide client. You must also have registered with us and received a password to use the site.
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About MDAS
 
The Creative Showcase Award sponsor, Microsoft Digital Advertising Solutions is a set of global advertising products and services designed to effectively connect advertisers with their target audiences across multiple digital touch points.
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