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'eco:Drive' by AKQA

Aimed at improving fuel efficiency and reducing CO2 emissions. Driving data is transferred from your Fiat to your computer, where you are then awarded a mark out of 100, according to how efficiently you have driven. For more on AKQA's award winning campaign.

Poll results for ecommerce and the online customer journey


Results for "As a customer, which of the following do you value most from an ecommerce site"
Ease of use*53%
Good customer service*10%
Same products online as offline*3%
Security*12%
Value for money*21%
   
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