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'eco:Drive' by AKQA

Aimed at improving fuel efficiency and reducing CO2 emissions. Driving data is transferred from your Fiat to your computer, where you are then awarded a mark out of 100, according to how efficiently you have driven. For more on AKQA's award winning campaign.

Poll results for digital epiphanies


Results for "Which of the following activities took you online for the first time?"
Setting up a private email account*23%
Using a search engine*23%
Looking up a website*46%
Researching or booking a holiday*0%
Joining a chatroom*8%
Making an online purchase*0%
   
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