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  7. Display and rich media
  1. Internet marketing
    1. Standards & guidelines
      1. Display and rich media
      2. Infrastructure and systems
      3. Late copy policy (creative)
      4. Counting and measurement
      5. Creative, design and usability
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Ozometer by Play

The campaign was created to celebrate Foster's famous ‘No Worries’ attitude. In creating the campaign, Play searched for some of Britain’s most, and least, ‘No worries’ people, celebrities and places. More on Play's award winning campaign.

Display and rich media standards


 
Traditional display banners and rich media banners offer great potential to advertisers but a lack of standardised ad formats and best practice has, in the past, complicated the planning, buying and implementation process.

In response to this, the IAB in conjunction with the Ad Ops Council (consisting of media owners and media agencies) has designed a package of standard advertising formats to cover both traditional banner advertising and rich media advertising. These standards will be updated as the medium grows.

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