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'eco:Drive' by AKQA

Aimed at improving fuel efficiency and reducing CO2 emissions. Driving data is transferred from your Fiat to your computer, where you are then awarded a mark out of 100, according to how efficiently you have driven. For more on AKQA's award winning campaign.

Display and rich media standards


 
Traditional display banners and rich media banners offer great potential to advertisers but a lack of standardised ad formats and best practice has, in the past, complicated the planning, buying and implementation process.

In response to this, the IAB in conjunction with the Ad Ops Council (consisting of media owners and media agencies) has designed a package of standard advertising formats to cover both traditional banner advertising and rich media advertising. These standards will be updated as the medium grows.

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