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A new forecast from Verdict Research has predicted that UK online sales will reach £31.2 billion by 2013.
Wednesday, 3 June 2009
According to the company, this will mean that the internet will account for ten per cent of all retail spending by 2013 in the UK.
It also forecasts growth of 13.3 per cent for ecommerce sales in 2009, predicting that consumers will spend £20.9 billion on online purchases this year.
Verdict Research says that these figures are particularly notable in light of the fact that the web is no longer seemingly immune to the recession and has seen its growth start to slow in recent times.
It attributes the forecast growth to the fact that the internet is known for offering lower prices than the high street and its convenience for shoppers looking for particular items.
The report additionally reveals that the affluent AB group of consumers accounts for 56.8 per cent of all online spending, although Verdict Research expects less well off shoppers to use the web more as increasing numbers of retailers offer free delivery and broadband connections become more widespread.
"With its clear price advantage over the traditional bricks and mortar channel, online will become even more attractive to recession-hit shoppers as they venture back to buying big ticket items," concludes Matthew Piner, retail analyst at Verdict Research and report co-author.
According to the latest IMRG-Hitwise Hot Shops List, Amazon.co.uk remains the most popular ecommerce website in the UK ahead of Argos and Play.com.
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Wednesday, 3 June 2009
According to the company, this will mean that the internet will account for ten per cent of all retail spending by 2013 in the UK.
It also forecasts growth of 13.3 per cent for ecommerce sales in 2009, predicting that consumers will spend £20.9 billion on online purchases this year.
Verdict Research says that these figures are particularly notable in light of the fact that the web is no longer seemingly immune to the recession and has seen its growth start to slow in recent times.
It attributes the forecast growth to the fact that the internet is known for offering lower prices than the high street and its convenience for shoppers looking for particular items.
The report additionally reveals that the affluent AB group of consumers accounts for 56.8 per cent of all online spending, although Verdict Research expects less well off shoppers to use the web more as increasing numbers of retailers offer free delivery and broadband connections become more widespread.
"With its clear price advantage over the traditional bricks and mortar channel, online will become even more attractive to recession-hit shoppers as they venture back to buying big ticket items," concludes Matthew Piner, retail analyst at Verdict Research and report co-author.
According to the latest IMRG-Hitwise Hot Shops List, Amazon.co.uk remains the most popular ecommerce website in the UK ahead of Argos and Play.com.
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