Christmas drives email marketing rise

US marketers keen to cash in on the lucrative Christmas market are responsible for a four per cent rise in email marketing over the last week, according to the latest figures.

Monday, 27 October 2008

The Retail Email Blog, the website which monitors the email marketing campaigns of more than 100 top online retailers, found that Christmas was referenced in 16 per cent of marketing emails last week.

The study also found that an average of nearly 2.3 promotional emails were sent by each of the top 100 online retailers.

Recent research by ExactTarget and Ball State University's Centre for Media Design found that young adults are most likely to respond to direct mail and email marketing, despite over half of 18 to 34-year-olds stating that they use social networks and text messaging each day.