Engage in the press

Stephen Fry captivates IAB Engage

In a ‘fireside interview’ with IAB chairman, Richard Eyre, Stephen Fry had the Engage 2009 audience eating out of his hand recounting his years as a techno geek and posterboy for Twitter... read more

Microsoft ‘wants to be a major player in TV’

Ashley Highfield, Microsoft’s managing director & vice president, consumer & online, outlined his vision for Microsoft to be a major player in television and how the back catalogue of TV programmes will increase through advertiser funding... read more

Digital is key to solving social ills says COI head

The IAB Engage lunchtime address by Mark Lund, COI chief executive, was entitled "Citizen 2.0 - how government can interact and engage in the digital age."... read more

Wizard of the web forecasts future

Opening keynote speaker at the fifth IAB Engage conference Charlie Leadbeater, former Tony Blair strategy advisor, believes that “we’ve only just begun a new social and technological experiment that millions of people haven’t started playing with yet.”... read more

Paid content will happen with hybrid model

Being a strong publishing brand is not enough in a digital age, argued James Bromley, managing director of the Mail Online at IAB Engage 2009. In a panel session also featuring senior representatives from The New York Times, Independent News and Media and Bauer Media, Bromley stated that “a brand only gets us to the starting point. This isn’t just a battle against our peers, it’s a battle with anyone that takes up the user’s time online.”... read more

Brand advertising is the future for online

Search has become ubiquitous and brand advertising is the future for online are the key points delivered by AOL’s Jeff Levick, AOL President, global advertising and strategy, at his keynote Engage 2009 address... read more

OBA education is ‘everybody’s responsibility’

It is everybody’s responsibility to educate consumers about behavioural targeting, it was claimed at the IAB’s panel on the discipline at Engage 2009. The session, which saw experts from Yahoo!, Specific Media, IDS and the Guardian, addressed the misconceptions surrounding behavioural targeting and what the industry should do to drive growth and promote best practice... read more