Programme

Warm up - Guy Phillipson, IAB

Punching above your weight - Charlie Leadbeater

Virtually every media business, old and new, is looking with varying degrees of desperation for a new business model. And yet we are perhaps only 15 years into a revolution that could unfold for several decades. The coming of cloud computing – when computer power becomes a ubiquitous utility rather than a feature of machines on our desks – will bring yet more change. That change will be felt first in culture and media. Charles Leadbeater, author of the bestseller We Think peers into the future of what he calls Cloud Culture, to see what it may promise, the threats is poses, the forces ranged against it and the changing way commerce, creativity and culture will need to combine.

Five things you need to know to stay healthy in the coming internet content economy – Jeff Levick, AOL

If access marked the first phase of the Internet, and platforms such as search and social networks marked the second phase, the third growth phase of the Internet will be all about content. AOL's Jeff Levick talks about the coming content economy and the five things advertisers need to know about it.

Results are everything - Guy Phillipson, IAB and Louise Ainsworth, Nielsen Online

Advertisers have waited years for a user-centric industry-agreed planning system for online media; and now UKOM is coming in January. What will UKOM measure, how will it work and develop in 2010 to put robust numbers behind brand campaigns?

Survival of the fittest – Kieron Matthews, IAB

Why is it easier to complain about brands doing a better job than you online than actually getting off your arse and doing something about it? Be inspired by some of the fittest brands who have got into the habit of being lean, nimble and strong.

Make your brand mobile Shaun Gregory, O2 and Daniel Rosen , AKQA

With mobile advertising spend already at £28m and over 11 million people accessing the internet on their mobile, how can brands use mobile to build their brands?

Digital press-ups – How can press brands keep fit in the digital age – Chairman: Bill Murray, UKOM Panel: James Bromley, MailOnline; Alistair McEwan, The New York Times / NYTimes.com; Carl Lyons, Bauer Media

Back in the good old days, life was fairly straightforward for newspaper brands. As the line between 'traditional' and digital media continue to blur, even the most established press brands must adapt to face a multitude of challenges in an increasingly convergent media landscape. A panel of industry experts will discuss key topics such as the value of quality content; paid content and subscription models; and the new rules for engaging with advertisers.

Citizen 2.0 - How government can interact and engage in the digital age – Mark Lund, COI

Hear from UK’s largest advertiser about how it has made its brand fitter than ever by using online.

Stretch and stretch again – Richard Eyre, IAB

We have brilliantly established online as a medium that provides strong ROI. Looking specifically at the display market, how can we take it to the next level?

Making yours a bionic business - Matt Brittin, Google UK

Making yours a bionic business...a business better than it was before; better, faster, stronger...a fire hose of factlets, case studies and examples from Google's UK MD who will consider how you can make better, faster, smarter decisions and be greater with data in the post crunch world.

Targeting those hard to reach areas & getting your balance right – Chaired by Justin Pearse, NMA. Panel: Ian Dowds, Specific Media, Andrew Newman, Yahoo!

A panel of industry experts will discuss the ways in which innovative methods such as behavioural targeting are giving campaigns greater ‘edge’ in an increasingly challenging marketplace. The panel will seek to outline the main advantages for advertisers seeking to use new targeting methods, whilst explaining what more needs to be done to address consumers' privacy concerns.

The NEW Video Workout – Ashley Highfield, Microsoft

Fitness aids have come a long way since the Jane Fonda video was launched nearly 30 years ago and so too has the TV and video industry. Ashley Highfield will share with us his future view of this industry and how well it’s shaping up to meet the ever hungry demands of the consumer.

And relax…with Stephen Fry

Stephen Fry shares his unique take on technology, the web, Twitter and beyond in a fireside interview. Engage attendees will be invited to tweet their questions to the self-confessed geek as he explains why technology has become his cause celebre and offers his tips on how brands can make the most of the opportunities offered by the latest digital developments.