Shaun Gregory | Managing Director, O2 Media

Shaun Gregory is the Managing Director of O2’s Media Business. He is responsible for the overall media strategy and for building the advertising business that will offer mobile, cross-media and truly personalised solutions for brands in the UK.

Shaun has a broad range of media experience having worked across newspapers, television, radio, magazines, digital and mobile for over 20 years. Before joining O2, Shaun was the Chief Executive of Blyk where he launched the world’s first advertiser-funded mobile network. He was previously Director of New Media at Telegraph Media Group, and prior to that a divisional Board Director at Emap. He helped develop some of the most innovative media brands in the UK, including Magic, Kiss and Kerrang. He describes mobile as the truly personalised media offering and believes that it will transform media habits and how consumers buy things in the future.