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Ozometer by Play

The campaign was created to celebrate Foster's famous ‘No Worries’ attitude. In creating the campaign, Play searched for some of Britain’s most, and least, ‘No worries’ people, celebrities and places. More on Play's award winning campaign.

Engage in pictures


 
Matt Mason, critically acclaimed author of The Pirate’s Dilemma
Matt Mason, critically acclaimed author of The Pirate’s Dilemma

Jerry Yang, Yahoo! Co-Founder and CEO
Jerry Yang, Yahoo! Co-Founder and CEO

Mark Charkin, Global VP Sales, Bebo
Mark Charkin, Global VP Sales, Bebo

Antony Mayfield, VP Head of Social Media, iCrossing
Antony Mayfield, VP Head of Social Media, iCrossing

Matt Locke, Commissioning Editor, Channel 4 Education
Matt Locke, Commissioning Editor, Channel 4 Education

Sarah Messer, Head of Commercial Research & Insight, ITV
Sarah Messer, Head of Commercial Research & Insight, ITV

Gavin Reeder, Head of Digital Strategy, BLM Quantum
Gavin Reeder, Head of Digital Strategy, BLM Quantum

Sara Linfoot, Group Head of Content Solutions, Guardian
Sara Linfoot, Group Head of Content Solutions, Guardian

Kieron Matthews, Marketing Director, IAB
Kieron Matthews, Marketing Director, IAB

Alex Marks, Head of Marketing, Microsoft Advertising
Alex Marks, Head of Marketing, Microsoft Advertising

Brendan Condon, Managing Director, Platform-A International
Brendan Condon, Managing Director, Platform-A International

Justin Billingsley, Brand Director, Orange
Justin Billingsley, Brand Director, Orange

Richard Eyre, Chairman, IAB
Richard Eyre, Chairman, IAB

Rt. Hon Andy Burnham MP, Secretary of State for Culture, Media and Sport
Rt. Hon Andy Burnham MP, Secretary of State for Culture, Media and Sport

Guy Phillipson, Chief Executive, IAB
Guy Phillipson, Chief Executive, IAB

Federico Grosso, SVP Business Development, Blinkx
Federico Grosso, SVP Business Development, Blinkx

Spencer Hyman, Chief Operating Officer, Last FM
Spencer Hyman, Chief Operating Officer, Last FM

Steve Ricketts, Head of Third Party Services, Orange
Steve Ricketts, Head of Third Party Services, Orange

Fergal Walker, Marketing Director, 3
Fergal Walker, Marketing Director, 3

Roxanne Lomas, Account Director, Vizeum
Roxanne Lomas, Account Director, Vizeum

Tim Hussain, Head of Mobile Advertising, Sky
Tim Hussain, Head of Mobile Advertising, Sky

Ian Pearson, Futurologist with Futurizon
Ian Pearson, Futurologist with Futurizon
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