The increase in broadband speed and availability mean advertisers are now able to reach their audiences online unrestricted by slow connection speeds, positioning the internet as much more than a simple direct response medium. With more video content being watched online than ever before and with richer creative executions available, companies can now use the internet to build their brands and increase consumer interaction.

The Internet Advertising Bureau is going ‘on tour’ to Manchester this year, hand-in-hand with some of the industry’s biggest names to discuss the online marketplace, plus the big challenges in the UK (& specifically outside the M25).

Ad operations, it’s the heart of our business and a world filled with complications. Over recent months significant developments have been made to improve the running of online advertising, such as online booking and trading systems, advertising standards, late creative policy, under and over delivery and internet advertising sales houses.

Join us for an informal, evening event with two panels of industry experts and help us take online marketing forward.

In conjunction with the IAB’s Affiliate Marketing Council this workshop seeks to give delegates practical hands on experience on several key areas needed to run an effective affiliate marketing campaign.