http://www.iabuk.net IAB events are regular informal events. We draw on the highest levels of expertise within the online advertising industry to inform our delegates of best practice, current issues and the latest research. en-gb Sat, 04 Jul 2009 01:17:12 GMT Copyright: (C) 2005 - 2008 Internet Advertising Bureau 720 This seminar will reveal essential insights about the online luxury consumer, showcasing key case studies where online has driven sales and illustrating what luxury brands can do to improve their presence online. http://www.iabuk.net/en/1/events2009luxuryforum.mxsThis event will prove just how effective online can be in establishing a relationship with consumers, through online tools such as video, display, search and social media. With research, case studies and examples of exceptional online creative, we’ll show you how to make the internet a second home for your brand, complementing your ‘real world’ activity and driving brand engagement. http://www.iabuk.net/en/1/events2009seminar.mxsThis forum will include the latest research and key case studies and will address the key challenges to cutting through a fickle and changing market, showing you how to reach consumers at the right time. http://www.iabuk.net/en/1/events2009fmcgforum.mxsA first for the IAB, this mobile workshop will take you through all the key steps to help you to build an effective mobile site for your business. http://www.iabuk.net/en/1/events2009mobilesiteworkshop.mxsThis seminar - the second session in our demographic series - follows on from the ‘Let's hear it for the girls’ event of last year. Looking at a range of research and case studies, we will explore the most effective ways to engage with women online. http://www.iabuk.net/en/1/events2009womenseminar.mxsThe IAB Mobile forum will give you practical, hands-on advice on how to establish your brand in the mobile environment – how to set-up your mobile strategy, how to make the most of the different aspects of it and importantly, how to measure success. http://www.iabuk.net/en/1/events2009mobileforum09.mxsIn the second Creative Showcase seminar of 2009, we will present the winners from May - August. We will also welcome a guest speaker from the offline world, discussing their own approach to creativity.http://www.iabuk.net/en/1/events2009creativeshowcasesept.mxsSave the date for the industry's biggest event of the year!http://www.iabuk.net/en/1/events2009engage.mxsIn the third Creative Showcase seminar of 2009, we will present the winners from Septemeber - November. We will also welcome a guest speaker from the offline world, discussing their own approach to creativity.http://www.iabuk.net/en/1/events2009creativeshowcase2009.mxsThis event will unveil research and case studies that will illustrate how best to reach men online, how to provide content that is relevant to them and how to engage your male audience through their key interest sectors such as the automotive industry, sport and gaming. http://www.iabuk.net/en/1/events2009menseminar.mxs