http://www.iabuk.net IAB events are regular informal events. We draw on the highest levels of expertise within the online advertising industry to inform our delegates of best practice, current issues and the latest research. en-gb Tue, 16 Mar 2010 01:27:04 GMT Copyright: (C) 2005 - 2008 Internet Advertising Bureau 720 No-Descriptionhttp://www.iabuk.net/en/1/internetmarketingeventssearchforbrands.mxsCome and celebrate the best internet marketing campaigns of 2009.http://www.iabuk.net/en/1/internetmarketingeventscreativeshowcasegrandprix.mxsThis intensive one-day course will introduce you to the importance of web analytics, teach you how to develop a digital ROI strategy, give you access to the latest brand tracking case studies and look at different testing techniques to help you improve website performance. http://www.iabuk.net/en/1/trainingmetricsandoptimisation.mxsA first from the IAB, this event will give practical advice and tips on how best to use mobile search. By looking at both paid at natural search, we will help you optimise your existing mobile sites, as well as have a look at what’s to come in the future. This event is aimed at people looking to enter the market, or have had some experience. http://www.iabuk.net/en/1/internetmarketingeventsmobilesearchseminar.mxsContinuing with our demographic series from last year, this seminar will explore the online behavior of the silver surfers. Sponsored by Friends Reunited, this event will unveil research and case studies that will illustrate how best to reach the over 55s online, how to provide content that is relevant to them and how to connect with them through their key interests. http://www.iabuk.net/en/1/internetmarketingeventsover55s.mxsContent Strategy is the discipline that combines the skills – ranging from IA and search, to copy editing and digital planning – to marshal this key brand need and pivotal agency role.http://www.iabuk.net/en/1/internetmarketingeventscontentstrategyseminar.mxsThe Digital Foundation is the definitive course for preparing your staff for the digital future.http://www.iabuk.net/en/1/trainingdigitalfoundation.mxsThe Monetisation and Ecommerce course has been developed to instruct delegates how to develop winning business models and refine current commercial strategies. Covering everything from the basic principles of Ecommerce and how to develop an effective strategy to how to generate revenue from display and classified ads, this course is essential for anyone with a website on which customers transact.http://www.iabuk.net/en/1/trainingmonetisationandeccomerce.mxsDon’t miss the biggest Video event in the IAB calendar – a thorough look at all aspects of video online. Our jam-packed agenda will look at why online video marketing works, the technology behind it, how to plan a video campaign and what the future holds for video. We will also delve into the world of video and social media, before finishing with a lively debate around long vs. short form. http://www.iabuk.net/en/1/internetmarketingeventsvideoevent.mxsRun over one day this course will give delegates a comprehensive guide to the key digital disciplines which when deployed as part of a considered strategy can be used to enhance online brand awareness even in the most competitive of markets. http://www.iabuk.net/en/1/trainingresearchandstrategy.mxs