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Print this pagePrint this pageThursday, 21 August 2008
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‘Balloonacy - The Orange Balloon Race’ by Poke

The first ever Balloon Race Across the Internet. Players sign up for Balloons
that then float across sites that have been submitted by their owners. The Balloon that travels the furthest wins.
For more on Poke's award winning campaign.

Engage for Brand Building - Half day conference


 

  • When

  • Wednesday 16 July   08.45 - 13.10

  • Where

  • Conference Centre, Centre Point Tower,103 New Oxford Street, London, WC1A 1DU

  • Email

  • elle@iabuk.net

  • Phone:

  • 02070506969


IAB Engage for Brand Building will provided the latest case studies and examples of exceptional online creativity and integration from brands such as Stella Artois, Tesco mobile, Lucozade Sport and McCain. The IAB’s latest Brand Engagement study on retail was also revealed, and top brands illustrated how they have used search, video, e-commerce and mobile technology to take their brand building activity to the next level.



Engage for brand building image

IAB Engage for Brand Building will provide the latest case studies and examples of exceptional online creativity and integration from brands such as Stella Artois, B&Q, Tesco mobile, Lucozade Sport and McCain. The IAB’s latest Brand Engagement study on retail will be revealed, and top brands will illustrate how they have used search, video, e-commerce and mobile technology to take their brand building activity to the next level.



PROGRAMME:

08.45 Registration

09.15 Chairman’s welcome
Kieron Matthews, Head of Marketing, IAB

09.20 Beyond the sale: retail brand engagement study
Kieron Matthews, Head of Marketing, IAB
Mary Jeffries, Director, ævolve

10.05 Proving it works: innovative new approach to measuring online
branding within FMCG
Andrew Bradford, Director, Regional Sales & Sales Strategy, AOL Europe

10.30 The positive effects of TV with online video advertising: a Yahoo! case
study for McCain and PHD
Mark Connelly, Head of Commercial Development, Yahoo!

10.50 How the internet can deliver real value for FMCG brands: case studies
from Typhoo, Dove, Simple and Sunsilk
Michael Dwyer, Founder and CEO of Pigsback.com

Questions

11.20 Break

11.50 Serious about sport: how Lucozade Sport built their brand
through e-commerce
Mark Ralphs, Strategic Director, Worth

12.10 Tesco mobile: building brands via mobile
Mark Slade, Managing Director, 4th Screen Advertising
Michael Tomlins, Commercial Director, Infomedia Services Ltd.

12.30 You need more than a site to build your brand: a Stella Artois case
study
Måns Tesch, Digital Strategy Director, Lowe Worldwide
Neil Gannon, Global Brand Manager Stella Artois, InBev

Questions

13.10 Lunch

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