Following the successes of the last 3 year’s ecommerce half-day conferences, this event covered how consumer behaviour is changing, deepening your understanding of the online customer journey and showed how internet advertising can be used to drive sales and build brands prompting purchases both online and offline across all sectors.

Downloads Available: Presentation from Kieron Matthews IAB, Adobe PDF File (2511k) | The recommendation generation presentation from WAA, Adobe PDF File (1985k) | Changing consumer behavior Alex Marks MDAS, Adobe PDF File (4425k) | Affiliate marketing and Jessops case study from Tradedoubler and Jessops, Adobe PDF File (4332k) | Branded video content and Screwfix case study from HowTo.tv, Adobe PDF File (2552k) | Woolworths case study from Dare, Adobe PDF File (2782k) | Social shoppers Social brands Antony Mayfield iCrossing, Adobe PDF File (1542k)





With online shopping forecasted to have reached £42billion in 2007 up from £30.2billion in 2006 we held another half-day conference focusing on the retail market.

Hearing from thought-leaders in the marketplace along with key case studies, we armed you with new tools and ideas to improve your ecommerce strategy.

08.45 Registration

09.15 Chairman’s welcome
Kieron Matthews, Head of Marketing, IAB

09.30 The Recommendation Generation
Chris Tomlinson, Head of Digital, WAA

10.00 How the high street is moving online – how online consumer
behaviour is changing and what this means for
the high street retailer
Alex Marks, Head of Trade Marketing UK, MDAS

10.20 How affiliate marketing can drive sales, build your retail brand
and fit within your wider communications plan – a Jessops case
study
Sandra Denyer, Account Director, TradeDoubler
Ennis Al-Saiegh, Online Marketing Manager, Jessops

10.35 Using video content as a branding tool and to drive traffic - a Screwfix.com case study
Russell Goldsmith, Digital Director, HowTo.tv

Questions

11.15 Break

11.35 Puppets and catapults: how Woolworths used online to promote
offline activity
Gavin Bell, Board Account Director, Dare

11.55 Social shoppers, social brands: How social media and
retail fit together
Antony Mayfield, Head of content and media, iCrossing

12.15 Innovation on the High Street: Social Retailing and the future
of shopping
Laurent Ezekiel, Client Services Director, LBi
Joseph Olewitz, Vice President LBi US, LBi

Questions

13.00 Lunch

This event is sponsored by



Full payment must be received at least 5 working days prior to event for entry to be guaranteed. Full payment is due on receipt of e-invoice, if cancellation is within 5 working days of the event the full amount of e-invoice will be outstanding