Online and the travel industry are perfect companions, with the medium now integral to the researching and purchasing process. Using a broad spectrum of internet advertising disciplines, the travel marketer is fully able to exploit the immediacy and convenience of online to raise awareness, build their brands, establish relationships and keep in touch with consumers, as well as driving that all-important sale.

What challenges are facing the travel sector today? How can you create an engaging and rewarding online presence? What do consumers respond to and what makes your advertising effective? With presentations on search, social media, online display and video as well as key insights from the industry’s experts, IAB Engage for Travel will provide all the answers.

We’ve got a jam-packed programme featuring Travolution magazine, Thomas Cook, STA Travel and Emirates, plus leading research and stand-out case studies, so book your place now. For an all-inclusive price (or free for advertisers) we promise a lively atmosphere, scenic views, and excellent local amenities.

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Programme:

08.45 Registration

09.15 Chairman’s welcome
Kieron Matthews, Marketing Director, IAB

09.25 The challenge for advertisers with travel 2.0
Kevin May, Editor, Travolution

09.50 The effectiveness of combining search with display advertising in the travel industry
Nick Drew, EMEA Search Research Lead, Microsoft Advertising

10.10 The truth about the travel buying cycle and search
Lewis Lenssen, Managing Director, Netizen Digital

10.30 Channel convergence and customer engagement – how Thomas Cook are retaining customers and building their brand online
Russell Gould, Director of eCommerce, Thomas Cook

Questions

11.10 Break

11.30 Trials and tribulations of the longest ad in the world - an Emirates
case study
Tom Bazeley, Managing Partner, Lean Mean Fighting Machine

11.50 Managing international search - tracking complex campaigns in a multi-channel environment
Anneli Ritari, Travel Vertical Strategist, bigmouthmedia

12.10 Closing the deal – how to convert lookers into bookers – a National
Express case study.
Mark Simpson, Managing Director, Maxymiser

12.30 Merging widgets, CGM and social media apps to create a gratifying and money-making campaign
Catriona Campbell, Company Founder, Foviance
Craig Hepburn, Former Global Webmaster, STA Travel

Questions

12.50 Lunch

Full payment must be received at least 5 working days prior to event for entry to be guaranteed. Full payment is due on receipt of e-invoice, if cancellation is within 5 working days of the event the full amount of e-invoice will be outstanding

Event Costs
IAB Member	£170 plus VAT
IAB Non Member	£200 plus VAT
Advertiser Are you an Advertiser?	FREE